Brief: This is the UK’s largest event that covers all sectors in the home leisure industry. The brand was feeling a bit tired and needed a new lease of life. We started by refreshing their logo for 2012 and launched a reinvigorated campaign, including the website, to better engage their target audience and help improve the overall brand experience of LIW.
ASP Design is the creative arm of ASP Events, the web specialists. We believe that simplicity is key and our aim is to create clear, contemporary campaigns. Follow us on Twitter